The Research Gap
Most of the studies I have found used relatively small sample sizes. They generally focused on one particular area. Given the fact that local food producers deal with very different circumstances depending on their location in the world, I think this leaves a need replication in different areas. I haven't found a pertinent study from Utah or anywhere in the Western United States, for that matter. So possible general questions could be: what online features do local food producers in Utah want? What do they not care for?How do their answers differ from those of local food consumers? There's also potential in using the framework of online customer engagement from the literature review to analyze currently existing local food/farmer websites.