Research Topic and Tentative 10 Sources

It's a slight change from what I mentioned in the first post, but I've decided that my topic will be to analyze what and how elements of online presence (or lack thereof) affect small, local food producers. Something like that.

Here's my tentative 10 sources:

Abrams, K. M., & Sackmann, A. (2014). Are alternative farmers yielding success with online marketing and communication tools for their social capital and business viability?. Journal of Applied Communications, 98(3),48-62. Retrieved from https://www.researchgate.net/publication/262830366_Are_Alternative_Farmers_Yielding_Success_with_Online_Marketing_and_Communication_Tools_for_Their_Social_Capital_and_Business_Viability

Radcliffe, J., Skinner, K., Spring, A., Picard, L., Benoit, F., & Dodd, W. (2021). Virtual barriers: Unpacking the sustainability implications of online food spaces and the Yellowknife Farmers Market’s response to COVID-19. Nutrition Journal, 20(12). Retrieved from https://nutritionj.biomedcentral.com/articles/10.1186/s12937-021-00664-x

Bayraktar, P., & Yıldırım, S.O. (2019). Online brand communities in social commerce: Identifying factors affecting customer engagement. IADIS International Conference Information Systems, 12, 107-114. Retrieved from https://web-b-ebscohost-com.libproxy.dixie.edu/ehost/pdfviewer/pdfviewer?vid=4&sid=b3c35a0f-77f3-4774-a22e-e8ea9ead6fd2%40pdc-v-sessmgr01

Shaw, K., Meyers, C., Irlbeck, E., Doerfert, D., Abrams, K., & Morgan, C. (2015). Agriculturists' personal and business use of online communication tools. Journal of Applied Communications, 99(2), 15-29. Retrieved from https://go-gale-com.libproxy.dixie.edu/ps/i.do?id=GALE%7CA419412967&sid=googleScholar&v=2.1&it=r&linkaccess=abs&issn=10510834&p=AONE&sw=w&enforceAuth=true&linkSource=delayedAuthFullText&userGroupName=dixiesta&u=dixiesta

Vassalos, M., & Ho Lim, K. (2016). Farmer's willingness to pay for various features of electronic food marketing platforms. International Food and Agribusiness Management Review, 19(2), 131-149. Retrieved from https://ageconsearch.umn.edu/record/234959/

Anderson-Wilk, M. (2009). Changing the engines of change: Natural resource conservation in the era of social media. Journal of Soil and Water Conservation, 64(4), 129A-131A. Retrieved from https://www.jswconline.org/content/64/4/129A

White, D., Meyers, C., Doerfert, D., & Irlbeck, E. (2014). Exploring agriculturalists' use of social media for agricultural marketing. Journal of Applied Communications, 98(4), 72-85. Retrieved from https://go-gale-com.libproxy.dixie.edu/ps/i.do?id=GALE|A400530060&sid=googleScholar&v=2.1&it=r&linkaccess=abs&issn=10510834&p=AONE&sw=w&enforceAuth=true&linkSource=delayedAuthFullText&userGroupName=dixiesta&u=dixiesta

Ruth-McSwain, A. (2008). Penchant for print: Media strategies in communicating agricultural information. Journal of Applied Communications, 92(3-4). Retrieved from https://go-gale-com.libproxy.dixie.edu/ps/i.do?id=GALE|A329731985&sid=googleScholar&v=2.1&it=r&linkaccess=abs&issn=10510834&p=AONE&sw=w&enforceAuth=true&linkSource=delayedAuthFullText&userGroupName=dixiesta&u=dixiesta

Ulsperger, J.S., & Ulsperger, K. (2017). Community, regional identity, and civic agriculture: A structural ritualization analysis of rural online farmers' market sellers. Journal of Rural Social Sciences, 32(2), 98-124. Retrieved from https://egrove.olemiss.edu/cgi/viewcontent.cgi?article=1053&context=jrss

Yang, Z., Du, X., Hatzenbuehler, P., & Lu, L. "Agri-food products live streaming: Fad or a new marketing channel?," presented at the Agricultural & Applied Economics Association Annual Meeting, Austin, TX, United States, August 1-3, 2021. Retrieved from https://ageconsearch.umn.edu/record/312633/files/Abstracts_21_05_20_18_40_54_47__98_146_84_25_0.pdf

Comments

  1. UnknownSeptember 14, 2021 at 2:22 PM

    That is an interesting idea to research. I know I always like the idea of supporting local businesses. However, I often have a hard time finding the right local business for the product I need. As a result I often turn to Amazon. It would be exciting to know how much local food producers market online. I look forward to learning more.
    -Dawn Brock

    ReplyDelete
  2. Jesse CowleySeptember 15, 2021 at 6:45 PM

    I am a little worried that I have too many sources from the Journal of Applied Communications (4 out of 10). I could eliminate them as I go forward, but they have seemed to have the research most applicable to what I am hoping to study.

    ReplyDelete
  3. Dr. Florence Elizabeth BacabacSeptember 16, 2021 at 1:27 PM

    Hi Jesse,

    Great start on your sources, so far!! :) I know you'll be distilling more of your topic interest as you plow through and annotate the sources you've found.

    At this point, I think it's ok to retain the JAC articles but later on when you finalize your Lit. Review (or sooner if you prefer), you can throw into the mix a couple sources from other journals/databases to complete the picture of your investigation.

    We can also work on narrowing down your TWDR slant in your Lit. Review based on field-specific sources you've found, and/or most especially when we start planning/drafting your Research Proposal to make the study more beneficial and applicable to practitioners/scholars within our field.

    Keep up the good work!!

    Best,

    Dr. B

    ReplyDelete

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